Society 
11 Comments I propose an “I <3 Chennai” campaign of sorts…
So much has been talked, analyzed, argued and debated about Lonely Planet and its fiasco of screwing around with biased and subjective review of Chennai. All said and done, the fact remains that neither have they responded in a positive manner, nor is the general perception of “Chennai is toned down, small set of villages with nothing much to see or it has to offer” sort of opinion go away.
Some of the participants commenting mentioned about not having the campaign or the marketing spin that other cities have like for example Bengaluru, Delhi, Mumbai etc., So here is an idea. Why not do some marketing for Chennai? No, im not talking about huge billboards or events. I’m sure we do not have the resources or time for it.
Why cant we simply have T-Shirt campaigns? Something like “Stay Away: Karpagambal Filter Kaapi Addict” sort of slogans on T-Shirts? I’m sure if we can afford good designs, they will get copied and get spread far and wide around the city. Lets open it up to everyone. Lets walk wearing such stuff on Photowalk. Lets wear it at events like Madras Week, Sangamam and so on.
We can have mugs, Stickers on Bikes, Wallpapers on PC’s, Notebook Skins etc., These are things one can make in their spare time and easily get done with it with very little money.
What say? I don’t wanna say much. I would just like to open the Comment stream for opinions and ideas.
